Poison Primrose

Logo Design

Poison Primrose views jewelry as a medium for augmenting personal expression, not controlling it. Inspired by the rebellious spirit of rock and hip-hop artists, the brand celebrates nonconformity and individuality, embracing the desire to go against the grain. The goal of this project was to design a logo to serve as an effective visual representation of the newly established jewelry brand Poison Primrose. The proposed logo design for Poison Primrose encapsulates the raw and defiant nature of its wearers, effectively communicating the brand’s goal of creating hand-crafted statement pieces that resonate with those who dare to stand out. Sketches and hand-drawn letters were scanned in to achieve a rough, textured quality in the final logo design.